Washing your face sounds like the easiest part of a skincare routine. Splash on some water, rub in a little cleanser, rinse, and done—right? Not exactly.
According to dermatologists, how you wash your face plays a bigger role in skin health than you might think. It’s the foundation of every routine, and doing it incorrectly can lead to irritation, breakouts, dryness, and even faster aging.
If your skin isn’t improving despite good products, your cleansing method might be the problem. Let’s break down what most people get wrong—and what skin experts actually recommend instead.
Mistake #1: Using Harsh or Wrong Type of Cleanser
Many people choose cleansers based on how “clean” their skin feels afterward. But that tight, squeaky-clean feeling is actually a sign your barrier has been stripped.
What dermatologists recommend:
Choose a gentle, sulfate-free cleanser
Look for hydrating ingredients like glycerin, ceramides, or hyaluronic acid
If you have acne-prone skin, use a cleanser with salicylic acid or benzoyl peroxide—but only once a day
Foaming cleansers often contain harsh surfactants that can dry out the skin. Cream or gel-based cleansers are better for maintaining balance.
Mistake #2: Washing Too Often or Not Enough
Cleansing once a day might leave behind buildup, while overwashing can disrupt your skin’s natural oils.
Best practice:
Cleanse twice a day—once in the morning to refresh your skin and once at night to remove oil, dirt, sunscreen, and makeup
If your skin feels tight after washing, you might be overdoing it or using the wrong cleanser
Consistency matters more than intensity.
Mistake #3: Using Hot Water
Hot water can feel relaxing, but it’s rough on your skin. It strips away protective oils, increases sensitivity, and may trigger redness.
Use lukewarm water instead.
It’s gentle enough to open pores slightly without causing damage.
Mistake #4: Scrubbing or Rubbing Too Hard
Aggressive rubbing or using rough washcloths can irritate the skin and lead to inflammation or micro-tears.
What to do:
Use your fingertips in gentle, circular motions
Avoid using physical exfoliants (like scrubs) more than 1–2 times a week
Don’t use loofahs or sponges on your face—they can harbor bacteria
Mistake #5: Skipping the Full 60 Seconds
Most people wash their face for just a few seconds and rinse—but dermatologists suggest a longer, more intentional cleanse.
Try the 60-second rule:
Massage your cleanser into your skin for a full minute. This allows ingredients to work effectively, boosts circulation, and ensures dirt and oil are fully removed.
Mistake #6: Not Rinsing Properly
Leftover cleanser can lead to clogged pores, dryness, or irritation.
Always rinse thoroughly—especially around your hairline, jaw, and nose creases. These spots often trap residue.
Mistake #7: Drying the Wrong Way
Rubbing your face with a towel is too abrasive. And using the same towel every day without washing it? That spreads bacteria.
Best method:
Pat your face dry with a clean, soft towel
Use a fresh towel or dedicate one specifically for your face
Bonus Tips from Dermatologists
Double cleanse at night if you wear makeup or sunscreen
Start with an oil-based cleanser to dissolve buildup, then follow with your regular face wash
Follow up quickly with moisturizer
Within 60 seconds of drying your face, apply your moisturizer to lock in hydration
Keep your hands clean
Always wash your hands before touching your face or starting your routine
Final Thoughts
Face washing might seem simple, but it sets the tone for everything that follows in your routine. A good cleanser used the right way can prevent breakouts, support your skin barrier, and help your products absorb more effectively.
If you’ve been wondering why your skin isn’t improving despite quality skincare, it might be time to look at the basics. Fixing how you wash your face could be the most important step you never thought about—until now.
